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         Industry Overview

The Indian E&M industry is estimated to grow from Rs. 580.8 billion in 2009, at a CAGR of 12.4% for the next 5 years to reach Rs. 1040.8 billion in 2014. Television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a healthy rate of 13.0% cumulatively over the next 5 years, from an estimated Rs. 265.5 billion in 2009. The overall television industry is projected to reach Rs. 488.0 billion by 2014. In the television pie, television distribution is projected to garner a share of 60% in 2014 while Television advertising is expected to have 35% share and Television Content industry have a 5% share. Of the advertising industry pie, television advertising industry is projected to command a share of 46.0% in 2014, from a present share of 41.0%..

The Indian film industry is projected to grow at a CAGR of 12.4% over the next five years, reaching to Rs. 170.5 billion in 2014 from the present Rs. 95 billion in 2009. The Film Industry saw a decline in market size as compared to the previous year due to economic slowdown and strike in the multiplex industry. Digitization in movie screens is expected to help the film industry garner greater revenue.

Indian Filmed Entertainment Industry

Bollywood- The Pride of India

The Indian Film Industry has been one of the oldest segments of the Indian entertainment industry. The Lumiere Brothers brought motion pictures to India in 1896, and since then there has been no looking back. Today, India has the world's biggest movie industry that churns out around one thousand movies each year. The Indian Film Industry is witnessing mark improvements on all spheres - from the technology used in making films to the themes of the movies, exhibition, finance and marketing and even in its business environment. There is no doubt that the Indian Film Industry is finally getting corporatized in that sense. 2005 was a watershed year for the industry. Indian Film Producers are also looking overseas for co-production. And the future looks immensely bright with a number of theatres poised to go digital.

Indian filmed entertainment industry, that painted rewarding performances since past few years, pictured a relatively grim scenario in 2009. Pressured by challenges elicited within the industry and the turbulence in global economy, the industry registered a dismal growth for the year gone by. It however picked up reigns in the second half of 2009 mainly owning to the release of several of good films. This acceleration is expected to run incessantly in the next five years.

The Indian Film Industry is the largest in the world in terms of number of films produced and the number of movie goers in a year. Indian filmed entertainment industry consists of movies produced in various genres and languages. Approximately around 1000, as part of the films is produced every year in different languages, out of which 70% are produced in the Hindi language. In 2009, 235 movies were released in Hindi genre popularly referred as ’Bollywood’. Apart from that, 1053 movies were released in Tamil, Telugu, Kannada, Punjabi, Gujarati, Bengali and other Indian languages.

One of the major policy initiatives has been the Government of India granting "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects. Industrial Development Bank of India (IDBI) was the first to enter with a funding of Rs. 100 million with 16% p.a. interest rate. However, banking and institutional finance has not been forthcoming to the film industry even today.

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